Technical content that devs trust
Tutorials, comparison pages and docs-adjacent articles that rank for the queries your users actually type — written by people who can read a changelog.
Long-form · newsletters · landing pages
Picture your best article pulling in signups while you sleep.
Hey — we're Alder. We plan, write and optimize the content that actually moves SaaS traffic: deep articles, email newsletters your list opens, and landing pages that convert. You buy a package, we handle the rest.
How a month with us runs
From blank doc to ranking
- 1
We dig into your search gap
We pull your Search Console, size up the keywords you could realistically own, and pick the handful worth writing this month. No 300-keyword spreadsheets you'll never read.
- 2
We write it like humans, for humans
Same two writers on your account every month. They learn your product, talk to your team, and draft pieces a founder would actually share — then optimize them so Google agrees.
- 3
We publish, measure, repeat
You get the drafts, the meta, the internal links, the whole thing ready to ship. Next month we look at what moved and double down on it.
Why bother with organic at all
Ads stop the second you stop paying. A good article keeps working for years.
Paid gets expensive fast and disappears the moment the budget dries up. The articles and landing pages we build compound — they rank, they get linked, they quietly feed your pipeline long after they're published. That's the whole point.
Tell us what you're growingWe don't spin up a new freelancer every week. The two people who write your first draft are the same two writing your fiftieth — they know your product, your voice, your weird edge cases.
That's how the content stops sounding like it was ordered by the pound and starts sounding like someone on your team wrote it on a good day.
Who we write for
SaaS teams without a content hire (yet)
If you've got a product people pay for monthly and a blog that's been neglected since launch, you're exactly who we built Alder for.
Clear writing in a cautious category
Compliance-aware copy that explains hard money topics simply, without the legal team sending it back three times.
Pillar content buyers forward to the boss
Long-form guides and templates that pull in managers searching for a fix, then nudge them toward your demo.
Niche audiences, specific language
We learn the jargon of your industry so your content reads like an insider, not a generalist agency filling a word count.
What lands in your inbox
Three things we make, well
01 — Long-form articles
Deep pieces built to rank
1,500–2,500 words of genuinely useful writing on the topics your buyers search for — researched, structured for SEO, and fact-checked against your product.
- Keyword & brief before a word is written
- Meta title, description, internal links included
- One round of revisions, quick turnarounds
02 — Email newsletters
The reason people stay subscribed
A recurring newsletter your list actually opens — repurposed from your best content, written in your voice, with a reason to click every single send.
- Editorial calendar you can see weeks ahead
- Subject lines tested, not guessed
- Plays nicely with your existing ESP
03 — Landing-page copy
Pages that earn the click-through
Copy for the pages that matter — feature pages, use-case pages, comparison pages — written to rank and convert, mapped to where the reader is in your funnel.
- Headline, subhead, sections, CTAs — the full draft
- Structured for both search and skimmers
- Messaging that matches your real differentiator
Monthly packages · invoiced net-15
Pick a pace, we'll keep it
The Draft
From $1,850 / month
Good for teams dipping a toe back into content. Two solid long-form pieces a month, fully optimized, with a simple monthly check-in on what's climbing.
Start with The DraftThe Engine Most picked
$4,200 / month
Our sweet spot. Enough volume to build real topical authority, plus a newsletter to keep your list warm — the mix most of our SaaS clients settle on.
Start with The EngineThe Compound
$7,600 / month
For teams ready to make organic their main channel. Full content calendar, landing pages whenever you ship a feature, and a quarterly session to plan the next 90 days.
Start with The CompoundLet's talk
Tell us what you're growing
Drop a few lines about your product and where your traffic's stuck. We'll reply within a business day with a plan and a straight answer on which package fits — no sales dance.
Call us — (718) 601-3298
Email — studio@alderb2b.com
Hours — Mon–Fri 11am–6pm · evenings by appointment
Studio — 20 E 3rd St, Mount Vernon, NY 10550
What the first stretch looks like
Kickoff to first wins
Week 1
Kickoff
We audit your search footprint and lock the first month's topics together.
Week 2
First drafts land
Your writers send the opening pieces for review — real copy, not an outline.
Week 4
Published & indexed
Everything ships optimized and live, with meta and internal links in place.
Month 3
Movement you can see
Rankings start climbing on the pages we targeted — we show you exactly which.