Depth beats volume
One article that genuinely answers the question will out-earn ten thin ones every time. We'd rather publish less and mean it.
About Alder · est. in a Mount Vernon walk-up
It's 11pm, the coffee's cold, and somebody's still arguing over a subhead — that somebody is us.
We're a tiny content studio that writes for SaaS companies. Not a swarm of freelancers, not a dashboard — just two writers who'd rather get your blog ranking than send you another status report. Here's the whole story, no polish.
How this started
We got tired of good products with dead blogs
Both of us spent years inside agencies writing SaaS content on an assembly line — a new freelancer every month, briefs nobody read, articles that hit a word count and nothing else. Clients paid real money and got writing that could've been about anything.
So in 2023 we rented a small room above a bakery on 3rd Street, kept it to two writers and a short client list, and made a rule: the people who write your first draft are the people who write your fiftieth. No handoffs, no mystery authors.
We'd rather write four great articles a month than forty forgettable ones.
Turns out that's exactly what founders wanted. When the same two people learn your product deeply, the content stops reading like it was ordered by the pound — and starts sounding like someone on your team wrote it on a genuinely good day. That's still the entire pitch.
What we actually believe
Four things we won't bend on
We learn your product first
Before a word gets written we read your docs, poke at your app, and talk to your team. Generalists lose; insiders rank.
Rankings you can see
We tie our work to real Search Console movement, not vanity word counts. If a page isn't climbing, we say so and fix it.
Straight talk, always
If content won't move the needle for you right now, we'll tell you — even if it means a smaller invoice. We'd rather keep you for years.
Who you'll actually work with
Two people, your whole account
No account manager relaying messages to someone you'll never meet. You email us, we're the ones who reply — and we're the same two who wrote the draft you're replying about.
Strategy & SEO lead
The one who picks what to write
Digs through your Search Console, finds the keywords you can realistically own, and turns them into briefs that actually help the writing.
Lead writer & editor
The one who makes it read well
Takes the brief and your product knowledge and turns it into pieces a founder would share — then edits until every line earns its place.
What it's like to work with us
The small stuff we promise
A
You'll never chase us for an update
You see the editorial calendar weeks out, and drafts land when we say they will. If something's running late, you hear it from us first — not after you ask.
B
No lock-in you'll regret
Packages are monthly and billed net-15. Pause when your runway's tight, scale up when you ship a big feature. We'd rather earn the next month than trap you in it.
C
Everything ships ready to publish
Meta titles, descriptions, internal links, the works — you don't get a raw doc and a homework assignment. Paste it in and it's live.
D
We actually read your product
Changelogs, docs, support tickets — we go where your buyers' real questions live, so the writing sounds like it came from inside the building.
Say hi before you commit to anything
Tell us what you're growing
Give us a few lines about your product and where your traffic's stuck. We'll reply within a business day with a plan and an honest take on which package fits — no sales dance, promise.
Call us — (718) 601-3298
Email — studio@alderb2b.com
Hours — Mon–Fri 11am–6pm · evenings by appointment
Studio — 20 E 3rd St, Mount Vernon, NY 10550